A|X, Armani Exchange was launched in 1991. The brand offers a wide range of Lifestyle products, inspired by street chic culture. It is targeted as the more accessible Armani Brand.

Armani exchange products are available across 270 stores in 31 countries. In India we have presence in 17 Mono brand store and 12 Shop in Shop formats.

A|X – Lulu will be our 18^th Mono brand store in the country