The Belgian Waffle Co. (BWC) is a venture owned by Bloombay Enterprises LLP. The brand came into

existence out of love & passion for waffles. The concept is designed in Europe and started in Mumbai,

India.

BWC offers the novel concept of a Waffle Sandwich created at our Waffle Stations with our special formula

using eggless batter with innovative fillings – fruit compotes, honey and chocolate which completes this

delicious experience.

The unique packaging makes dispending easy, with the convenience of portability. We are looking at exceptional people with a passion to share the warmth and be a part of our mission.

Vision

To be where the world goes for a waffle.

Mission

1.Product: Always maintaining top quality, authenticity & consistency in our product, overall

providing maximum customer satisfaction at a competitive price

2.Franchise: Continuously increasing value for our franchisees, providing them with the best support and

tools to be successful business owners and help expand our vision

Brand Promise

Uncompromising commitment to Quality, Affordability and Simplicity.

Why Belgian Waffle Co.?

ON THE GO TREAT

Redefining the way waffles are delivered from a fine dining, sit down experience to an on the go treat – simple, convenient, portable and delicious.

BRANDING

Brand identity is warm, approachable and nostalgic while maintain simultaneously a young, innovative and quirky persona.

EGG-LESS BATTER

Meets the needs of a vast majority of people that are vegetarian.

CRISPINESS

We consistently deliver freshly baked, delicious, “crispy yet soft” waffles with an alluring aroma and a perfect taste.