The number of women entering the work force in India had increased after the economic reforms initiated in the early 1990s. There were no formal wear brands to cater to the needs of office going women in India. Van Heusen launched a new sub brand for women called ‘Van Heusen Woman’ in the year 2006.The new brand was initially started with six outlets across the key metros in India. Van Heusen offered complete wardrobe solutions to women with both formal and casual wear to suit different occasions.